By Liam Bryce
Rangers must rebuild a winning mentality if success is to return to Ibrox, according to chairman Dave King.
The club is launching its season ticket renewal campaign, and King has written a letter to fans on the club’s official website.
The Ibrox chief believes the appointment of Pedro Caixinha has gone some way to restoring former standards, as the club looks to finish the campaign on a high.
He also thanked fans for their continued support, despite an underwhelming season so far.
King said: “This degree of loyalty continues to be gratifying and humbling.
“Despite a relatively disappointing campaign up to this point, we have taken the necessary steps to revitalise the team and its performance. Of particular note is the carefully researched appointment of a new management unit headed by Pedro Caixinha.
“We must reinstate the winning mentality expected of the most successful club in the world in terms of domestic league titles. This winning mentality is only one of the significant qualities that I believe we have reintroduced with the new manager and his support staff.”
King also confirmed that Caixinha would be given funds to overhaul his squad in the summer, as supporters will expect their side to mount a greater challenge against city rivals Celtic next term.
The Parkhead club have dominated domestically under Brendan Rodgers, a superiority highlighted in their 5-1 demolition of the Light Blues in September.
The demoralising defeat set the tone for a disappointing campaign under Mark Warburton, and the Englishman left the club under a cloud in February.
And now Dave King has warned Caixinha that he cannot make the same mistakes as his predecessor, who was criticised for not doing enough to change his struggling side’s fortunes.
He added: “Funds are available to help Pedro shape his own team. It is important that our supporters continue to see Rangers playing attractive football, but attractive football must not be pursued at the cost of failing to win.
“I repeat my previous commitment that I will not consider our work complete until Rangers has been restored to the very top of our game.”
Rangers face Partick Thistle on Saturday as they look to claw back Aberdeen’s nine-point advantage in second place, before a Scottish Cup showdown with Celtic at Hampden on 23 April.